![]() ![]() ![]() Therefore, a logo has to accomplish a lot with very few resources. This means that logos have to communicate iconically.Ī logo has to be able to communicate with minimal elements. It’s a visual summary of a brand’s identity or essence. The concept of closure in logo design theory is closely related to gestalt.Ī logo is not an illustration or a painting. Gestalt Logo Examples (Closure, Figure/Ground, Continuation, Unity, and Balance) 1. When we perceive a logo, we “fill in the gaps” not only in terms of what we literally see but also in terms of what those elements represent.īy understanding the role of gestalt in perception, with are able to create logos that interact with people’s expectations, knowledge, and attitudes. According to this school, “a design’s unity is more than the simple addition of its parts.” In the 1920’s, the Bauhaus art school introduced the concept to graphic design to explain visual perception. This ability allows us to see “wholeness” in the things we perceive. Instead, we tend to process our surroundings by using preconceptions, biases, and stereotypes that allow us to make decisions quickly. I was able to download the rest of the Gestalt Video Collection! Watched them all already.In psychology, the term gestalt (which in German means something like “unified whole”) describes humans’ capacity for “cumulative perception”.īasically, it refers to our tendency to “fill in the gaps” in everything we see.Īs humans, we are unable to analyze every single piece of information that is presented to us. I am truly thankful for your work and effort in creating this, my friend. It’s one of those moments where I can tell my art is going to take a quantum leap forward as long as I do everything I consciously can to master this methodology. I remember stumbling upon some gestalt info in the past but it was related to graphic design and I dismissed it because I couldn’t easily relate it to my own art, but you go through and show exactly how it relates to 2d art in a way that is easy to digest and apply, and the dynamic symmetry has been blowing my mind. What you have created is exactly what I was looking for which I couldn’t find elsewhere. Hi Tavis, I have been diving into your work religiously in my off time and I can already tell I’ve struck gold. ![]() So I am very grateful for your information on the matter, especially as it seems to be overlooked by many of my colleagues. Through quite a lot of searching for more information I ended up on your site and to be honest, I’m probably more excited than on the day someone told me very kindly I needed to learn about lighting.Īs a photographer I have always (until now) focused on technique, lighting, posing, expression, etc, etc, to improve my images, but always relied on “intuition” and the rule of thirds for composition. Thank you so much, I can’t wait to get started! A couple of months ago I read an article by New York photographer Chris Knight (also boyfriend of fashion photographer and CreativeLive educator Lindsay Adler) which mentioned the Gestalt theory and triggered my curiosity. Here are some inspiring emails from artists wanting to advance to the master level! ***** ![]()
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